Our Privacy Policy

1. Introduction

Golden Era ("we," "us," or "our") is committed to protecting your privacy in compliance with South African data protection laws, including the Protection of Personal Information Act (POPIA). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our dealership, use our website ([website URL]), or interact with our services.

By providing your personal information to us, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

Personal Information
• Name, address, contact details (phone number, email)
• Identity or passport number, driver’s license details
• Financial information (banking details, credit score, income verification for financing)
• Vehicle purchase history, trade-in details, service records
• Insurance and warranty information

Non-Personal Information
• IP address, browser type, device information (when using our website)
• Cookies and tracking data (see Section 6)
• Demographic data (for marketing analysis)

Information from Third Parties
• Credit bureaus (for financing approvals)
• Insurance providers (for policy verification)
• Marketing partners (only with your consent)

3. How We Use Your Information

We use your information for lawful purposes, including:

• Processing vehicle sales, financing, and lease agreements
• Arranging insurance, warranties, and service plans
• Communicating promotions, service reminders, and recalls
• Improving customer service and dealership operations
• Complying with legal obligations (e.g., FICA, POPIA, National Credit Act)

4. How We Share Your Information

We may share your information only where necessary with:

• Banks & Financial Institutions – For credit applications and loan processing
• Insurance Companies – For policy underwriting and claims
• Service Providers – For vehicle maintenance, repairs, and roadside assistance
• Government & Regulatory Bodies – As required by law (e.g., SARS, Naamsa, traffic departments)
• Marketing Partners – Only with your explicit consent

We do not sell your personal data to third parties for independent marketing.

5. Data Security & Retention

We implement strict security measures in line with POPIA, including:

• Encryption for sensitive financial and identity data
• Access controls and secure storage systems
• Regular staff training on data protection

We retain your information only as long as necessary for:

• Fulfilling contractual obligations (e.g., warranties, service plans)
• Legal compliance (e.g., tax records, credit agreements)
• Resolving disputes or fraud prevention

7. Your Rights Under POPIA

As a South African resident, you have the right to:

• Access – Request a copy of your personal data
• Correction – Update inaccurate or incomplete information
• Deletion – Ask us to delete data (where legally permissible)
• Object – As required by law (e.g., SARS, Naamsa, traffic departments)
• Opt out of direct marketing – With the Information Regulator if needed

To exercise these rights, contact us at:

012 335 2135

bazil@goldeneramotors.co.za